While
it looks like a simple swipe of a card, credit
card programs are not that easy for merchants
to implement and maintain. Unlike larger merchants,
small and mid-sized businesses often lack the
resources needed to ensure proper training, ongoing
support – and the best available rates.
So, they need to rely on their merchant acquirer
for:
• Initial and ongoing training
• Deposit tracking and reconciliation
• On-site support
• Spare machines and extra supplies on demand
Yet, many owners of small and mid-sized
businesses never see their merchant acquirer salesperson
after the initial sale. They don’t receive
any ongoing support, and in the case of an emergency,
their only recourse is a toll-free number.
Small and mid-sized businesses should expect more.
A trained local employee of the merchant acquirer
who routinely visits is often the most efficient,
cost-effective way to train management and staff,
track and help reconcile deposits, and ensure
all equipment is in working order. A partnership
between the merchant and its acquirer is beneficial
for ongoing business success.
Small and mid-sized merchants have the right to
a dedicated local service representative. |
